
API & System Integration
Connects systems the business uses through their APIs, webhooks or supported exports, keeping records in sync. Choose it whenever a source offers an official way to exchange data.
AI, Automation & Data2 services
Getting the information your business needs out of the places it lives — connected systems, websites, portals and documents — and into the tools your team already uses.
The problem
Some of the information a business depends on sits inside its own software — orders in the store, contacts in the CRM, invoices in accounting — and is copied between them by hand. Other information sits outside: supplier prices on websites, public notices on government portals, details buried in PDFs. Both end up in spreadsheets that someone updates when they have time, so the numbers are often out of date or don't match.
The outcome
The intended result is that each source is connected using the most reliable method it allows, and data arrives on a schedule in a consistent format. Records from inside and outside the business land in the same places, matched and de-duplicated, with an alert when a source stops responding or changes.
In this group

Connects systems the business uses through their APIs, webhooks or supported exports, keeping records in sync. Choose it whenever a source offers an official way to exchange data.

Collects publicly available or permitted information from websites, portals and documents that offer no suitable API, after checking each source's terms. Choose it when the data is published but can't be connected directly.
How they work together
Where a source offers an API or export, integration is used because it is more stable and clearly permitted. Collection from pages or documents is reserved for sources that offer no such option.
Both methods deliver into the same spreadsheet, database or CRM, using one field specification, so integrated and collected records can be compared and reported on together.
The same de-duplication and source-of-truth rules apply to both, so a supplier or product collected from a website matches the record already held in your own systems.
API failures, layout changes and missing fields all raise alerts to a named person, so a broken source is noticed before the data is relied on.
Select a part of the diagram to see what it does.
Choosing
Many projects use more than one of these. If the situation doesn't fit neatly, describe it and we'll suggest where to start.
Ask which fitsTell us what you have today and what isn't working. One conversation can cover several of these services.