Google Ads Management
Search, YouTube and Shopping campaign management, including scoped Merchant Center setup and product-feed maintenance or troubleshooting.
03 · Grow
Digital Marketing & Commerce
Search visibility, advertising and lead-capture systems built on measurement, so growth decisions rest on real data.
What Digital Marketing & Commerce covers
Digital Marketing & Commerce covers the systems that help a business get found and turn interest into inquiries and sales: search engine optimization, local search, paid advertising, landing pages, lead capture and the tracking that measures it all. IOPIA treats marketing as connected technology — campaign, page, form, CRM and report — rather than as isolated activity.
Services
Capabilities and services
Paid Advertising
Google Search, YouTube and Shopping, plus Meta Ads; Merchant Center and product-feed work scoped within Google Ads.
Contact us about Paid Advertising
Meta Ads Management
Facebook and Instagram advertising campaigns built around a defined audience and conversion.
Search & Visibility
Organic and local search visibility built on a sound website.
Contact us about Search & Visibility
Search Engine Optimization
Technical structure, content and internal linking that help search engines understand a site.
Local SEO
Improving visibility in location-based search, with Google Business Profile optimization as one part.
Lead Generation & Conversion
Landing pages, lead capture, conversion tracking and campaign analytics.
Contact us about Lead Generation & Conversion
Landing Pages
Focused campaign pages that match the ad, make one offer and load quickly on phones.
Lead Generation Systems
Capture forms, qualification, routing and CRM handoff so every inquiry reaches the right person.
Conversion Tracking
GA4, Tag Manager and ad-platform conversions set up to measure inquiries, calls and purchases.
Campaign Analytics
Channel and campaign reporting that ties ad spend to inquiries and outcomes in the CRM.
Problems solved
Signs this is where to start
- Advertising runs, but nobody can say which campaigns produce inquiries.
- The business doesn't appear in local search results for the services it offers.
- Website, ads and CRM are handled by different vendors who don't talk to each other.
- Leads arrive through several channels and some are never followed up.
How it fits together
Search to measured outcome
Select a part of the diagram to see what it does.
- People arrive from organic search, local results or paid ads.
- A landing page explains the offer and leads to an inquiry form or call.
- The inquiry is stored for follow-up.
- The conversion is measured and attributed back to the channel that produced it.
Approach
How IOPIA approaches Digital Marketing & Commerce
- 01
Measurement before spend
Conversion tracking is set up before campaigns scale, so results can be read rather than guessed.
- 02
Systems, not just campaigns
Ads, pages, forms and the CRM are planned as one path from first visit to follow-up.
- 03
No guaranteed rankings
Search engines and ad platforms control rankings and delivery; we describe the work, not promised positions.
- 04
Plain reporting
Reports show what was spent, what happened and what changes next.
Work can be a defined project, a recurring managed service, or custom work that starts with discovery.
Start a Digital Marketing & Commerce project.
Tell us what you're trying to do. If it spans more than one area, that's normal — one conversation covers it.