Google Ads Management
Search, YouTube and Shopping campaign setup, management and optimization, with Merchant Center and product-feed work where agreed. Choose the scope around the business's services or eligible products.
Digital Marketing & Commerce2 services
Paid advertising
Choosing and managing Google Search, YouTube and Shopping campaigns or Meta advertising, with the account, product-data and measurement work agreed for the engagement.
The problem
Campaigns can be difficult to assess when targeting, landing pages, product data and reporting do not align. A store may also need Merchant Center or feed issues resolved before its intended products are eligible. The appropriate work depends on the offer, account permissions and agreed scope.
The outcome
The intended result is a campaign setup suited to the business, with relevant landing pages or products, agreed measurement and clear reporting. Campaigns, Merchant Center and feed maintenance are scoped explicitly; no specific volume of leads, sales or return is promised.
In this group
The services, and what each one does here
Meta Ads Management
Creates demand among people who fit the customer profile but are not searching yet, and retargets visitors where consent allows. Choose it when the offer is visual or easy to explain, and you can supply images or video.
How they work together
Ad channels and agreed customer actions
Relevant destinations
Campaigns lead to service, product or landing pages suited to the offer and agreed customer action.
Agreed measurement
Where scoped, conversion events and reporting are aligned across channels with the necessary permissions and applicable privacy controls.
Product-data dependencies
Shopping campaigns can require Merchant Center and product-feed setup, maintenance or troubleshooting, separately identified within Google Ads scope.
Comparable reporting
Reports use the agreed measures for the business, which may include inquiries or purchases. Interpretation accounts for attribution differences rather than assuming platform totals are identical.
Select a part of the diagram to see what it does.
- Google Ads can use Search, YouTube or Shopping campaigns according to the scope.
- Meta Ads can reach suitable audiences on Facebook and Instagram.
- Destinations match the service or product being advertised.
- Measurement is configured only as agreed and with applicable permissions and controls.
- Reporting supports the agreed campaign and product-feed maintenance.
Choosing
Which do you need?
Many projects use more than one of these. If the situation doesn't fit neatly, describe it and we'll suggest where to start.
Ask which fits- Google Ads or Meta Ads?
- Google Ads can cover Search, YouTube and Shopping; Meta Ads covers Facebook and Instagram. The choice depends on how customers discover the offer, the available creative or product catalog, eligibility and the agreed scope. Some engagements use both.
- Should conversion tracking be set up before running ads?
- Measurement requirements should be assessed before activation. Any setup or changes must be separately agreed where needed and use the necessary permissions and applicable privacy controls. See Conversion Tracking for measurement-specific work.
- Do I need a dedicated landing page?
- The destination must suit the offer. A service campaign may need a focused landing page, while Shopping campaigns require suitable product destinations and product data. Any page or store development is scoped separately.
Talk to IOPIA about paid advertising.
Tell us what you have today and what isn't working. One conversation can cover several of these services.