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Google Ads management

Planning, setting up and managing Google Search, YouTube and Shopping campaigns, including Merchant Center and product-feed work agreed for the engagement.

Contact us about this service

What it looks like

An example of the finished work

Illustrative Search and Shopping results with fictional outdoor products, retailers and sample prices, plus a sample product-feed data panel. Not client work or campaign results.
Illustrative example with a fictional business and sample data — not a client project, live campaign or real result. Platform names, where shown, describe the work and do not indicate a partnership.

What IOPIA provides

What the work includes

  • 01

    Authorized account arrangements

    Suitable existing or authorized new customer-specific accounts, with provider-permitted agency or manager arrangements and documented ownership, access, billing and offboarding.

  • 02

    Search campaign structure

    Campaigns, ad groups, keywords, ads and assets organized around the business's services, locations and search intent.

  • 03

    YouTube campaigns

    Campaign setup and management using finished video supplied by the business or produced under a separately agreed scope.

  • 04

    Shopping campaigns

    Shopping campaign setup, management and optimization for an agreed product catalog, market and budget.

  • 05

    Merchant Center

    Setup of an appropriate Merchant Center account or management of a suitable existing one, including authorized account linking and eligibility checks.

  • 06

    Product feeds

    Product-feed setup, maintenance and troubleshooting, including attribute mapping, product-data issues and update arrangements agreed for the engagement.

  • 07

    Landing pages and measurement

    Campaign-to-page alignment and agreed conversion measurement, with required permissions and applicable privacy controls.

  • 08

    Optimization and reporting

    Agreed campaign reviews, budget adjustments, product-feed monitoring and reporting on the measures relevant to the engagement.

Problems solved

When this helps

  • Campaigns spend, but the business cannot connect the results to inquiries or purchases.
  • Ads reach irrelevant searches or audiences.
  • Product data is missing, stale or inconsistent with the store.
  • Merchant Center or feed issues prevent intended products from being eligible.
  • Existing campaign structure, access or billing arrangements need review.

Who it's for

  • Service businesses using Google Search campaigns
  • Businesses reaching suitable audiences through YouTube
  • Retailers advertising eligible products through Shopping campaigns
  • Teams needing Merchant Center or product-feed setup, maintenance or troubleshooting

A good fit when the business has a clear offer or eligible product catalog, suitable landing pages and the inputs needed for the agreed campaign work.

Campaign work does not replace a suitable website or store. Video production, store development and additional implementation are separately scoped. Provider eligibility and approvals are not guaranteed. For Facebook and Instagram campaigns, see Meta Ads Management.

How it works

Campaigns, destinations and agreed measurement

Campaigns, destinations and agreed measurementSearch, YouTube and Shopping campaigns connect a relevant audience or product to a suitable page, with agreed measurement and reporting.Audience or productSearch, video, catalogGoogle Adsagreed campaign typeAds and feedscreative or feedLanding pageservice or productAgreed outcomesinquiries or purchasesReportingreview and optimize
  1. Agree whether Search, YouTube, Shopping or a combination fits the business's offer and scope.
  2. Prepare relevant campaigns and creative; Shopping work also uses Merchant Center and product data.
  3. Send visitors to a suitable service, product or landing page.
  4. Measure the agreed actions with appropriate permissions and privacy controls.
  5. Review campaign and feed information to guide agreed optimization and maintenance.
Illustrative — campaign, account and measurement arrangements depend on the agreed engagement.

Scope

Included, and not included

Included

  • Review of suitable existing accounts or authorized creation of appropriate customer-specific accounts
  • Search campaign setup, management and optimization where agreed
  • YouTube campaign setup, management and optimization using agreed creative
  • Shopping campaign setup, management and optimization
  • Google Merchant Center setup or management of an existing account
  • Product-feed setup, maintenance and troubleshooting
  • Authorized account linking and review of relevant eligibility or product-data issues
  • Campaign targeting, budgets and product selection agreed for the engagement
  • Landing-page alignment and separately agreed conversion measurement
  • Agreed recurring campaign/feed checks, optimization and reporting

Not included

  • Microsoft Advertising campaigns
  • Advertising spend and provider charges as part of IOPIA service fees; direct or disclosed agreed IOPIA-paid/rebilled costs are identified separately
  • Video production, store development, product photography or additional implementation unless separately agreed
  • Guaranteed rankings, sales, leads, return on advertising spend or provider approval
  • Products, content or campaigns that do not meet applicable provider requirements
  • Organic search work — see Search Engine Optimization and Local SEO

Not sure where your project sits? Contact us about scope — we'll say plainly what fits.

Implementation

How implementation works

  1. Discover and scope

    Review the offer or catalog, target market, suitable accounts, customer inputs and existing measurement. Agree the work, fees and customer responsibilities.

  2. Authorize and prepare

    Document account access, ownership, billing and spend limits. Check relevant Merchant Center, store and feed requirements where Shopping is included.

  3. Build and check

    Prepare the agreed Search, YouTube or Shopping campaigns, Merchant Center configuration and feed work. Check product data, destinations, targeting and applicable measurement permissions.

  4. Approve activation

    Activate only the agreed campaigns and spend after the required customer approvals and configuration checks.

  5. Maintain and report

    Perform the agreed campaign optimization, feed maintenance, issue review and reporting. The engagement sets cadence and support expectations.

Technologies

Platforms that may be involved

Platforms depend on the agreed scope and may include:

  • Google Ads for Search, YouTube and Shopping campaigns
  • Provider-permitted manager tools and customer-specific Google Ads accounts
  • Google Merchant Center and the business's product catalog or ecommerce platform
  • The business's YouTube channel and agreed video creative
  • The business's website, store or landing pages
  • Google Analytics 4, Google Tag Manager, call tracking or CRM integrations only where separately scoped and appropriately authorized

Platform names are used to describe the work. They do not indicate a partnership or certification.

Related services

Questions

Who owns the Google Ads account?
The engagement records who owns the customer-specific account and data, who has administrative access, who pays and how offboarding works. IOPIA can use suitable existing or authorized new accounts through provider-permitted manager arrangements. Technical manager permissions do not by themselves determine contractual ownership, and Google's access and verification rules apply.
Who pays for the ads?
Advertising spend is separate from IOPIA service fees. Your business may pay the platform directly, or IOPIA may pay and rebill under a disclosed, agreed arrangement. Spending authorization, limits, renewals and any administration fee or markup are stated separately. Supplier credits depend on allocation and provider restrictions.
Do you run YouTube ads?
Yes, as a separate campaign type within Google Ads Management. Search campaigns reach people who are already looking for a service; YouTube campaigns show video ads to chosen audiences and are judged on views and the actions that follow. The business supplies finished video, or production is scoped and priced as a separate project.
Can you promise a number of leads?
No. Results depend on demand, competition, budget, customer inputs and provider decisions. The agreed work and reporting measures are defined for the engagement; website descriptions do not promise a particular sales or lead outcome.
Can you take over an existing account?
Yes, where the account and provider permissions are suitable. With authorization, IOPIA reviews the existing setup and arranges appropriate access or manager linking. Account history, ownership, billing and offboarding are considered before changes are agreed.
Do you run Shopping campaigns and manage product feeds?
Yes. Shopping is a campaign type within Google Ads Management, alongside Search and YouTube. The agreed scope can include Shopping campaign setup, management and optimization; Merchant Center setup or management of an existing account; and product-feed setup, maintenance and troubleshooting. Scope, fees, account permissions and recurring work are specified for the engagement.

Discuss Google Ads Management with IOPIA.

Describe the project or problem in your own words. Early-stage conversations are welcome — you don't need a finished brief.

Contact ussupport@iopiatech.com